Boost in-store Sales with POS Machines

02 January, 2024

Point of Sale (POS) devices are more or less omnipresent in the Indian retail sector. As per RBI’s bank-wise POS statistics for September 2023, the volume of credit and debit card transactions in POS terminals was over ₹ 80 crores. With the share of cash payments at points of sales in India expected to decline to 14%, digital payment modes like POS devices and UPI will continue to rise.

What is a POS device?

POS devic[es are electronic machines using which merchants can accept customers' payments against sales. Customers can make payments using a POS device in various modes like QR scanning, debit card, credit card, prepaid card, SMS pay etc.

Different ways to increase in-store sales

There are different ways to improve in-store sales to scale up the revenue for businesses. This includes identifying the peak hours, smart scheduling of top sales person, free delivery, loyalty programmes, etc.

Offering your customer an efficient POS set-up will also improve your in-store sales and customer experience. Depending on the solution partner, integrated merchants can also use POS to view and analyse sales data. This enhances the ordering level and keeps the stock level optimized. With a POS device, the payment process is driven by the latest technology, resulting in faster and smoother customer checkouts.

Benefits of a POS card swipe machine for businesses

Here’s how a POS card swipe machine for businesses helps,

• Your POS terminal can be the hub for multiple payment solutions
  
  
• With HDFC Bank’s POS payment solution, SmartHub POS, you get exclusively designed machines that accept multiple payment modes, in-store and remotely
  
  
• Transactions through POS are safe and secured
  
  
• HDFC Bank POS can be used through 3G, 4G, sim cards and Wi-Fi networks
  
  
• The POS is integrated with the HDFC Bank SmartHub Merchant App
  
  
• You can generate real-time transaction reports
  
  
• You can provide paperless as well as paper-based receipts
  
  
• The HDFC Bank POS customer support is available 24X7 on calls, WhatsApp and email
  
  

 How do I get a POS machine for a business?

POS devices are installed by acquiring banks at the business location of businesses. HDFC Bank customers must set up their Merchant Account and request HDFC Bank representatives to set up the SmartHub Solutions account. HDFC Bank POS is a part of SmartHub Solutions. You can also obtain a POS device online with the SmartHub form. 

You can opt for the economical POS machine with all the essential features or pay a little extra to get the new-age POS terminals that provide an interactive interface with high-speed connectivity.

So, when it comes to choosing the right POS card payment system for your retail store's needs, HDFC Bank offers both high and low-budget options.


*Terms and conditions apply. The information provided in this article is generic in nature and for informational purposes only. It is not a substitute for specific advice in your own circumstances.