The growth and advancement of digitalisation have led to an enormous influx of businesses in the digital space. Old and new brands are fighting for the same screen time of an online shopper. Therefore, it’s increasingly important for brands to constantly innovate to maintain their customers' attention and loyalty. Businesses need to stay updated with their customers’ needs and serve them promptly.
Here are some important tips on how to take your online business to the next level:
Focus on web design to turn user experience into conversions
One of the most vital elements for generating sales on your existing online platform is the experience delivered to customers. Most customers do not have the time and patience to figure out difficult websites and apps to fulfil their shopping needs. Additionally, hundreds of other existing platforms might satisfy the same need, with a much easier user experience.
So, to retain a user’s attention on your platform, you must make their journey on the platform easy and quick. Within 2-3 clicks, a customer should be able to reach the checkout page and pay. Invest in a good UI/UX design and allow your platform to work its magic on the customers. You can consider taking a Business Loan to enhance your current business’s website.
Mobile is everything, so build an app and a mobile compatible website
Nowadays, most people have a smartphone and prefer to carry out tasks through simple taps. You don’t want to let your customer wait till they can reach a laptop or computer screen to access your website. The key to driving online sales is to make your products/services information available anytime and anywhere. Therefore, having a mobile app or a mobile website is a must for any online brand.
Creating an app can be a high additional cost for a business that already exists and have other financial priorities. But, with HDFC Bank Business Loan, you no longer have to worry about funds, just say ‘yes’ to integral developments.
Adopt technology efficiently
The last thing your customers need is distrustful technology, whether it’s while scrolling through pages or making payments on your platform. Any customer is quick to lose their patience while surfing when they realise a website is taking time to load; they may just exit the window. So, make sure you employ efficient technology.
You can also add interesting quirks to your platform. Try to create urgency through banners and limited period offers or create a package of things that could work well if bought together.
Secure your customers
Customers share a lot of their personal information online in addition to crucial banking information. These factors could create a sense of weariness in the customer’s mind, making them feel unsure about completing a transaction. Therefore, you need to make the customer feel secure about the privacy of their data shared on your website. You can do this by facilitating OTP-powered transactions, prompt SMS and email alerts for any transactions that they execute, or even real-time updates of a customer’s purchases on your platform.
Make use of social media adequately
Social media has been a game-changer for many online businesses. It is one of the most crucial elements for building brand image and customer loyalty. With platforms like Instagram, Facebook, etc., you can generate serious leads for the business and increase the retention rate of your existing customers and successfully convert leads to sales in no time. Hire a digital marketing agency or set up a robust in-house team to focus on your social media game. An HDFC Bank Business Loan can enable you to comfortably invest in this rewarding expense.
Have good content and a chatbot
There could be several times when the customer is confused about a certain item or service on your platform. Reading extensive amounts of text on terms and conditions or FAQs page may not be what they need in such cases. A good chatbot could be the key element that prevents your customer from going away and leads them to complete the transaction.
The above ideas can have a definitive positive impact on the growth of your online presence and sales. But, each of them comes at a cost that could end up burdening your business. By availing an HDFC Bank Business Loan, you can focus on the growth of your online business, without compromising on crucial elements required at the right time. Without the requirement of any collateral, you can avail up to Rs. 75 Lakhs as a loan. You can even avail an overdraft facility.
So, apply for a Business Loan now, by clicking here!
Shifting from an offline to an online business? Click here to read more on how to go about it!
*Terms and conditions apply. Business Loan at the sole discretion of HDFC Bank limited. Loan disbursal is subject to documentation and verification as per Banks requirement.