THE BEGINNING
In 2010, when I first started my company, then called Dermax, I was stepping into uncharted territory—the pharmaceutical cosmetic industry. As a newcomer, it was a real challenge to get doctors to see the value of pharmaceutical cosmetics. We were heavily dependent on doctor prescriptions in those early days, and it took a lot of patience and persistence to break through.
On top of that, I faced scepticism from people, who questioned whether I could actually set up a manufacturing unit. Just because I was new, they doubted my knowledge and my ability to make this dream a reality.
THE CHALLENGE
One of the toughest parts of my journey was getting our products noticed in a market filled with doubt. Winning doctors' trust to recommend my products took continuous effort and a lot of follow-ups. I had to prove again and again that my business had both a strong vision and the expertise to back it up, despite being young.
THE PARTNERSHIP OF SUCCESS
From the very start, HDFC Bank was there for me. They didn’t just look at where my business stood at the time; they saw my passion, my ambition, and they chose to believe in my dream even before the numbers started to show success. This consistent support helped me through countless highs and lows, and I can’t imagine my journey without them by my side.
“My advice to young women entrepreneurs is simple: Be stubborn, stick to your idea if you believe in it, and always know your product and suppliers inside out. And a little knowledge of finance? It never hurts!”
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